Chick-fil-A Bowl Blazes a Path for
Atlanta Public Schools with the National Football Foundation’s Play It Smart Program
Chick-fil-A Bowl’s support provides model for other communities to follow for bringing the highly effective mentoring program for at-risk student-athletes to an entire city.
ATLANTA (July 27, 2007) – The National Football Foundation & College Hall of Fame (NFF) announced today that the Chick-fil-A Bowl has agreed to provide $180,000 annually to ensure that all Atlanta public high schools are able to participate in the NFF’s highly successful PLAY IT SMART program for at-risk student-athletes.
The Chick-fil-A Bowl is the first Play It Smart sponsor to completely fund and implement the program on a district-wide basis in a single city.
“College football holds a special place in the hearts and minds of Atlantans, and we are working to make the city a power center for the activities of the National Football Foundation,” said NFF President & CEO Steve Hatchell. “The Chick-fil-A Bowl’s leadership in support of Play It Smart is a wonderful way for us to showcase the power of our organization and its ability to positively shape the lives of young football players into tomorrow’s leaders.” READ COMPLETE STORY