Chick-fil-A Bowl Spot Wins Two Telly Awards
Ames Scullin O’Haire repeats feat in second year with Bowl
ATLANTA (June 29, 2007) – A 30-second television commercial produced by Ames Scullin O’Haire Ad Agency promoting the Chick-fil-A Bowl received two prestigious Telly Awards for the second consecutive year. Winners were announced June 24.
The spot, entitled “Driver Assistance” was recognized from a pool of more than 14,000 entries for the 29th annual Telly Awards in the categories of Sports/Sporting Goods/Games and Not-for-Profit.
The Chick-fil-A Bowl’s advertising agency of record, Ames Scullin O’Haire were honored with a pair of awards from last year’s judging as well, having won in Sports/Sporting Goods/Games and Copywriting for a spot promoting the 2006 game entitled “Security Guard.”
"It's always great to be recognized by our peers for the quality of the work we’ve produced for the Chick-fil-A Bowl," said Patrick Scullin, executive creative director at Ames Scullin O’Haire.
The spot, created to promote ticket sales for the 2007 Chick-fil-A Bowl game between Auburn and Clemson, features a football fan who has locked himself out of his car and calls an On-Star type of driver assistance service. When he mentions that he is glad that he will make it home in time for kickoff, the operator asks if he is an SEC fan. He says that he’s an ACC fan she locks his door and then continues to tease him by unlocking and then relocking and saying “Looks like you’ll be sitting this one out – ACC boy.” The spot concludes with the
“We are exceptionally proud to have Ames Scullin O’Haire as a partner with us to promote the Chick-fil-A Bowl,” said Gary Stokan, Chick-fil-A Bowl president. “We know that they always produce top-quality work and we will be looking forward to working with them once again for this year’s game.”
Founded in 1979, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, as well as the finest video and film productions. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators and corporate video departments in the world.
A prestigious judging panel of 27 accomplished industry professionals, each a past winner of a Silver Telly, the top honor, upholds the historical standard of excellence that Telly represents. Judges evaluate entries to recognize distinction in creative work - entries do not compete against each other - rather entries are judged against a high standard of merit, with Silver Tellys going to ads rating over 9.0 on a 10 point scale.
The award was founded by David E. Carter, a past Emmy and Clio winner, to honor excellence in local, regional and cable TV commercials. Non-broadcast video and TV program categories were soon added. Today, the Telly is one of the most sought-after awards by industry leaders, from large international firms to local production companies and ad agencies.
The Chick-fil-A Bowl is the ninth-oldest bowl game in the country and hosts the longest-running rivalry series between the ACC and SEC. In the last 16 years, the ACC and SEC are tied at 8-8 with only one point separating the two conferences in total points (SEC: 323, ACC: 322). Ten of the last 16 games have been decided by a touchdown or less. The Chick-fil-A Bowl has disbursed more than $84 million in its 40-year history, ranking it 8th among all bowl games in cumulative payout. The Bowl also leads all other bowl games in charitable contributions, giving more than $1 million to organizations in need in 2007 alone.