Chick-fil-A Bowl Launches First Bowl Game Mobile App for IOS and Android Devices

ATLANTA (Dec. 22, 2011) – Virginia and Auburn fans headed to Atlanta for the Chick-fil-A Bowl can now download a free mobile application for their IOS or Android smart phones that will help them get the most out of their Bowl Week experience.

The Chick-fil-A Bowl today became the first bowl game to create an application designed just for fans. The Chick-fil-A Bowl App is a free download and is available now on iTunes and in the Android Market and is made available by Bowl sponsor H&R Block.

"This was a fun initiative and is a credit to our staff led by David Epps, Matt Garvey and Benji Hollis who integrated marketing, communications and sales into the first bowl game app. Once again, the Chick-fil-A Bowl team takes a leadership position to better serve our Bowl’s fans," said Gary Stokan, Chick-fil-A Bowl president and CEO.

The mobile application, which is the first of its kind in the bowl business supporting IOS and Android, will serve as a one-stop shop for ticket-holders and fans alike. The app will feature information on all of the Chick-fil-A Bowl week events, local attractions, hotels, restaurants and a comprehensive bowl history section.

Features include updated Bowl Week photos and video content, access to the Bowl’s social media platforms, Georgia Dome seating diagrams, maps and directions, and a special page to view real-time stats during the game.

App users will also have the capability to purchase tickets to many of the Chick-fil-A Bowl’s fan-centered events leading up to the 2011 Chick-fil-A Bowl, including FCA Breakfast, Georgia Power Chalk Talk & Football Feud Presented by the AJC, FanFest Presented by Coca-Cola Zero, MVP Tailgate, and Fan Nights at the Georgia Aquarium and World of Coca-Cola.

The new Chick-fil-A Bowl App is just one part of a comprehensive digital platform the Chick-fil-A Bowl has created to enhance the fan experience. Other assets include an interactive Facebook page, Twitter news feed, Chick-fil-A Bowl Backstage Video Series, mobile website and newly re-designed comprehensive Bowl website.

For more information on the 2011 Chick-fil-A Bowl, visit www.chick-fil-abowl.com or follow us on Twitter (@chickfilabowl).

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