Chick-fil-A Bowl Fast Facts

What:	The Chick-fil-A Bowl is the oldest guaranteed match-up of two top-ranked teams from the Atlantic Coast Conference (ACC) and the Southeastern Conference (SEC).
Who’s Playing:	No. 11 Virginia Tech (9-3) vs. Tennessee (7-5)
When:	Thursday, Dec. 31, 2009 – 7:30 p.m. ET
Where:	Georgia Dome, Atlanta
Team Payout:	$6.2 million total team payout
On TV:	Nationally televised by ESPN (unopposed in time slot)
On the Web:	www.Chick-fil-ABowl.com
On Facebook:	www.facebook.com/chickfilabowl
On Twitter:	www.twitter.com/chickfilabowl
Leadership:	Scott McCune, Chairman, Vice President, Integrated Marketing,The Coca-Cola Company Gary P. Stokan, President and CEO, Chick-fil-A Bowl
Title Sponsor:	Chick-fil-A, Inc. became the Bowl’s first-ever title sponsor in December 1996.
More Than a Game:	The Chick-fil-A Bowl brand also includes the Chick-fil-A Bowl Challenge head coach and celebrity golf event each April and the Chick-fil-A Kickoff Game season-opening game over Labor Day weekend in its family of events.
	At 12:30 p.m. on game day, downtown Atlanta will come alive with the Chick-fil-A Bowl Parade. The parade will end at the Georgia World Congress Center, where the Chick-fil-A Bowl FanFest made possible by Coke Zero is expected to bring 30,000 fans together for a pre-game interactive football and tailgate experience including games, music, great food and the traditional pre-game team walks.

Media Contacts:	Matt Garvey, Vice President, Communications	Jamie Cwalinski, Communications Asst.
	404-586-8496 or mgarvey@macoc.com	404-586-8546 or jcwalinski@macoc.com