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Chick-fil-A Bowl and PrimeSport Announce Partnership

PrimeSport Named Official VIP Hospitality and Travel Package Provider for Atlanta's Bowl Game

ATLANTA (Nov. 12, 2012) -- PrimeSport, the leader in providing direct access to the biggest sporting events on the planet, today announced a new partnership with the Chick-fil-A Bowl as the Official VIP Hospitality and Travel Package Provider for the game.

The 2012 Chick-fil-A Bowl will be held Dec. 31 in Atlanta at the Georgia Dome. The game is one of the nation’s elite bowl games and hosts the longest-running rivalry series between teams from the Atlantic Coast Conference and the Southeastern Conference.

“If you want to be the best, you have to partner with the best,” said Gary Stokan, Chick-fil-A Bowl president and CEO. “Our goal is to provide our fans with the best bowl game experience in the country, and the unmatched hospitality and travel service PrimeSport will provide our fans is a big part of that exceptional experience.”

As part of the partnership, PrimeSport will be offering official Chick-fil-A Bowl VIP Pre-game Hospitality Packages for the dedicated fan looking for a VIP Experience at the event. Official Chick-fil-A Bowl travel packages will also be available from PrimeSport and include hotel accommodations, game tickets, official pre-game VIP hospitality, souvenirs and much more.

“The Chick-fil-A Bowl never fails to deliver a great matchup between the ACC and SEC and this year will be no different,” said Sam Soni, president of PrimeSport. “We are looking forward to our new partnership with the Chick-fil-A Bowl, strengthening our presence in our local Atlanta community and offering the PrimeSport VIP Experience to ACC and SEC college football fans.”

For more information on official ticket, VIP hospitality and travel packages for the Chick-fil-A Bowl, visit


About PrimeSport
PrimeSport is the leader in providing access to the biggest sporting events on the planet, offering tickets, corporate and fan travel packages, and hospitality events for corporations, professional sports teams and fans. Official partnerships with professional and college sports organizations include multiple NFL teams, the Rose Bowl Game®, 2013 Discover BCS National Championship, Allstate Sugar Bowl and Orange Bowl. The company is the official ticket and hospitality package provider for selected NCAA Championships, including the 2012 NCAA® Division I Men’s Basketball Championship, 2013 NCAA Men’s Final Four® and 2012 NCAA Women’s Final Four®. In addition, PrimeSport manages the Official Ticket Exchange for select events and organizations, including the 2012 NCAA Men’s Frozen Four®, the Wrangler National Finals Rodeo, University of Arizona, University of Nevada Las Vegas and Tulane University. PrimeSport is a privately-held company, headquartered in Atlanta, GA. For more information, visit or call 1-800-591-9198.NCAA, Men’s Final Four, Men’s Frozen Four, and Women’s Final Four are trademarks of the National Collegiate Athletic Association.

About the Chick-fil-A Bowl
The Chick-fil-A Bowl is the ninth-oldest bowl game in the country and hosts the longest-running rivalry series between the ACC and SEC. Now in its 45th year, the Chick-fil-A Bowl has established itself as one of the nation’s elite bowl games with a string of 15 consecutive sellouts and has earned a reputation as one of the most competitive bowls in the nation. Fifty-five percent of its games have been decided by a touchdown or less. On television, Chick-fil-A Bowls are three of the top 10 and seven of the top 25 most-viewed non-BCS bowl game telecasts in ESPN history. The Chick-fil-A Bowl has disbursed more than $110 million in team payouts over its 44-year history and has increased team payout every year since 1996. The Bowl also leads all other bowl games in charitable and scholarship contributions, giving more than $13 million to organizations in need since 2002. Other events under the Chick-fil-A Bowl brand include the Chick-fil-A Bowl Challenge charity golf tournament each spring and the Chick-fil-A Kickoff Game season-opening game over Labor Day weekend.



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