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Pair of Chick-fil-A Kickoff Games delivers highest economic impact from sports events in Atlanta since Super Bowl XXXIV

Positive impacts continue into environmentally responsible practices.

ATLANTA (Nov. 12, 2012) – The back-to-back Chick-fil-A Kickoff Games that opened the college football season in Atlanta over Labor Day weekend combined to produce the largest economic impact from sports in the city since Super Bowl XXXIV in 2000.

Together, the Tennessee-NC State game and the Clemson-Auburn game generated a total economic impact of $67.7 million and more than $3.1 million in direct tax revenues according to a study by Dr. Bruce Seaman, associate professor of economics at Georgia State.

By comparison, the week-long economic impact from Super Bowl XXXIV was recorded at $292 million.

Top five sporting event economic impacts since Super Bowl XXXIV in 2000:
1. 2012 Chick-fil-A Kickoff Games Weekend $67.7 million
2. 2002 NCAA Men’s Final Four $59.6 million
3. 2007 NCAA Men’s Final Four $51.6 million
4. 2001 PGA Championship $50.4 million
5. 2000 MLB All-Star Game $49.6 million

More than 130,000 fans made their way to Atlanta for the two games and related events hosted by the Chick-fil-A Bowl.

The Friday, Aug. 31 game between Tennessee and NC State generated an individual impact of $34.2 million and tax revenues of $1.6 million, the highest in Chick-fil-A Kickoff Game history. Saturday’s match-up of Clemson and Auburn delivered a $33.5 million economic impact and another $1.5 million in tax revenues for the city.

”This is a testament to just how critically important college football is to our city and our region,” said Gary Stokan, Chick-fil-A Bowl president and CEO. “Individually, these games are among the top five conventions in Atlanta every single year, but when we can combine more than one game into a single weekend, their total economic impact is magnified and very, very powerful for Atlanta.”

With the addition of this year’s games, the five-year total economic impact from Chick-fil-A Kickoff Games reaches $195.4 million with $8.4 million in direct government tax revenue.

Since the Chick-fil-A Bowl began tracking economic impact numbers in 1999, the organization has generated more than $600 million in positive economic impact and $16.9 million in direct tax revenue between its Bowl and Kickoff Game events.


In addition to its substantial economic impact, the Chick-fil-A Kickoff Games also concentrated on delivering positive results through environmentally conscious efforts to recycle and reduce waste.

Between the two games, the Chick-fil-A Bowl was able to recycle and divert 7.28 tons – about the equivalent of a 20-foot long African elephant – of waste that otherwise would have gone into a landfill.

Now in its third year of focused sustainability efforts, the Chick-fil-a Bowl continues to establish itself within the college athletics industry as a leader in environmental responsibility by partnering with Coca-Cola Recycling LLC and the Georgia World Congress Center Authority to implement and track waste diversion efforts at its games.


About the Chick-fil-A Bowl:
The Chick-fil-A Bowl is the ninth-oldest bowl game in the country and hosts the longest-running rivalry series between the ACC and SEC. Now in its 45th year, the Chick-fil-A Bowl has established itself as one of the nation’s elite bowl games with a string of 15 consecutive sellouts and has earned a reputation as one of the most competitive bowls in the nation. Fifty-five percent of its games have been decided by a touchdown or less. On television, Chick-fil-A Bowls are three of the top 10 and seven of the top 25 most-viewed non-BCS bowl game telecasts in ESPN history. The Chick-fil-A Bowl has disbursed more than $110 million in team payouts over its 44-year history and has increased team payout every year since 1996. The Bowl also leads all other bowl games in charitable and scholarship contributions, giving more than $13 million to organizations in need since 2002. Other events under the Chick-fil-A Bowl brand include the Chick-fil-A Bowl Challenge charity golf tournament each spring and the Chick-fil-A Kickoff Game season-opening game over Labor Day weekend.

More information about the Chick-fil-A Bowl and its events is available at For news, updates and insider information, follow us on Twitter at @ChickfilABowl or find us on Facebook at


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